CHOPPALUNA UK FRANCHISE
CASE
When Choppaluna, a German brand with a single store in Germany and one in the UK, was acquired by a larger group, they recognized the need to expand into the franchise world. Green House stepped in to help them craft a solid growth plan for a burgeoning franchise operation.
The journey started with a deep dive into the brand identity. We focused on harnessing Choppaluna’s essence and creating a strong visual, food and operational statement that aligned with the UK market, while remaining true to its German roots.
With a brand starting from scratch, we faced the challenge of building the base infrastructure necessary for rapid expansion. Our team developed essential components to deliver a desired brand experience. The Science behind the Art so to speak. This included a robust supply chain, IT systems, operational manuals, career paths, hiring standards, online and offline sales channels, food safety standards, operational audits, etc,
While keeping as a norh standard fostering a positive company and people culture that encouraged engagement and excellence with the brand.
Understanding the value of a compelling franchise proposition, we crafted a model that could be easily packaged and sold to potential franchisees with light Capex and fast ROI in mind. We also set up a comprehensive franchisee support mechanism, ensuring that brand values were upheld and operational needs met, fostering a unified and consistent approach across all locations.
Recognizing the diverse preferences of UK consumers, we revamped the menu to reflect local economic factors and market trends. This adaptation was crucial for appealing to the target demographic and ensuring success in the competitive landscape.
We successfully guided Choppaluna to open in prominent London locations and committed to an ambitious growth trajectory. 60 Locations in the UK alone.
This case highlights our ability to transform a brand’s vision into a scalable franchise model, ensuring sustainable growth by combining strategic brand identity, operational infrastructure, menu innovation, and franchisee support.
